skip to Main Content

5 Ultimate WordPress Email Opt-In Plugins

5 Ultimate WordPress Email Opt-In Plugins

You need to have a great email list. The more emails you have on your list, the faster a website grows and the more money you stand to make. Here are the five best WordPress email opt-in plugins you should consider using with your WordPress site.

Thrive Leads

Thrive LeadsThrive Leads is easily the best list building plugin available right now. It comes with every single feature you might need to boost your email subscriber list. You’re able to add plenty of opt-in form types, complete with several templates for these types to make creating them easier than ever. Thrive Lead has a unique way of handling split testing. Rather than just allowing you to split test forms against each other, you are able to split test different types of forms to find the best one. It comes complete with excellent reporting for a total package.


optinmonsterOptinMonster began life as a WordPress plugin and has now become a cloud-based app. That means that all of your forms are managed through a central location so you can see a complete overview whenever you need it. You’ll be able to edit forms, deploy brand new ones, and test and monitor progress from within the OptinMonster app. That’s great for people with multiple sites. Throw in the benefit that OptinMonster can be used with any HTML website – and not just WordPress – and you have a great solution email opt-in plugin.

WP Subscribe

WP Subscribe ProWP Subscribe is a lightweight solution for WordPress email opt-in plug-ins by MyThemeShop. It’s completely free and couldn’t be easier to use. Just install the plug-in and activate it, open up your widgets page, and add the widget where you need it. From here you just think to enter your email details and customise the opt in form. One downside of WP Subscribe is that you’re unable to customise colors. If you want more features, then invest in the WP Subscribe Pro version.


Bloom PluginBloom comes to us from Elegant Themes and it has everything you might need from an email list building plug-in for WordPress. The plug-in allows you to add a range of opt-in form types and it can be used as a content locking plug-in where readers can provide the email address in return for premium content such as a free download. Bloom comes with a range of templates that all look great, even if some of the designs aren’t so unique.

Ninja Popups

Ninja PopupsNinja Popups is a great solution for putting brilliantly designed pop-ups onto your website. Not only does the plug-in help to increase the amount of people subscribing to your newsletter, but it also comes with a built-in social locker plug-in to increase social media subscribers. The plug-in is highly customisable, and has a wealth of features, so try it out for yourself if you need a pop-up solution.

That concludes our list of the best WordPress email optin plugins. Take a look at the different plugins and see which one is best for you. Each one has their own advantages and disadvantages, so you might want to consider doing a little research of your own.


My name is Wayne and I’m a WordPress specialist, project manager and technology enthusiast. I’m the owner of @Applinga (Pty) Ltd where we build, manage WordPress websites for our clients. My other interests includes mountain biking and going to the gym.