Marketing is the key to success for any business; you can’t expect people to use your business if they don’t know it exists after all. The problem is that marketing isn’t something you can just throw money at and hope for the best. You need to be effectively marketing an online business to get the most out of your advertising budget. Here are 10 effective ways to market your online business.
Creating a Facebook and Twitter Page
Social media is key when it comes to having an online presence. When searching for a business a consumer will have two main ports of call; a website and social media. Having pages for your business on Twitter and Facebook makes it easier for consumers to find and connect with you. It also improves the effectiveness of marketing on those platforms and offers new options such as promoted posts.
Making Sure you Blog Often
Content is king when it comes to ways to market your online business. It’s not enough to just have a website and a blog. You need to ensure that they are active. You don’t want to overdo it and drive people off, of course, but you should aim to write at least one blog post a week. People are more likely to buy your products and services if they feel you are a thought leader for the industry. Establish yourself as a leader by creating helpful content. Make your blog where people go to find answers about your products, services, and industry.
Building a Customer Email List
Having a customer email list is another important part of the marketing process. Even if you were going to send them out, how would you get a list of emails? It’s much better to offer your customers a way to connect to your business via email, such as a newsletter. The best way to build an email marketing list is to use opt-in forms and email marketing services on your WordPress sites to correctly and effectively capture as many interested targeted customers whom are interested in the services you are offering.
Offer Discounts and Deals
Everyone loves getting stuff for free (or discounted at the very least). Provide customers with access to discounts and deals and get them engaged with your brand. People are more open to buying something when it is offered to them at a discount. When it comes to digital marketing you can take this a step further by encouraging people to share your promotions in return for bigger and better offers; effectively getting them to do the marketing for you!
Using Videos to Market Your Business
People aren’t reading as much as they used to, but they are watching plenty of video. That includes video marketing. As prevalent as things like ad blockers have become, the right marketing video will still be seen and shared by everyone. If you’re lucky enough for your video to go viral then it generates plenty of promotion for your business. Make a video that people can’t resist sharing and talking about.
Implement a Google AdWords Campaign
Never underestimate the power of Google when it comes to marketing your online business. Google remains the largest search engine by a massive gap. Around 80% of all online searches are conducted through Google, so you want to focus your SEO efforts around Google and consider purchasing a Google AdWords campaign. The higher you rank in Google, the better your odds of being seen by prospect customers.
Be Active on Social Media
It’s not enough to have Facebook, Twitter, and Instagram profiles; you also have to be actively posting to them. Use social media to connect with prospects and customers. If someone says something negative about your products or has a complaint then use social media to respond to it. If you can turn a negative situation into a positive one it goes a long way as people share their positive experiences and everyone can see that your business is dedicated to great customer service.
List Your Business On Popular Local Directories
If your business isn’t on services such as Yelp, Google my Business, and listed with other local directories then you’re missing out on a lot of potential customers. When people search for businesses they want to find things in their local area. Make sure that the people in your local area can find your business.
Make Sure your Website is Mobile Responsive
Times have changed and your business needs to change with it. Making sure that your website is mobile friendly is a key way to market your online business. These days everyone is using their smartphones to do their shopping and browse the web. If they try to load up your website only to find out that it doesn’t respond well on mobile then you’ve just lost a prospect customer. Having a dedicated app is best, but at the very least you want to be sure that your website operates perfectly on mobile devices.
Learn From Other Online Businesses
One of the best ways to learn something is to see how others are doing it. Learn from the masters. Find businesses that are known for their excellent online marketing and see how they do it. Find ways to integrate their success into your own strategy. On the other hand, you also want to learn from the mistakes of other businesses. Find common pitfalls and avoid them to increase your own chances of success.
There are lots of ways to market your online business. The key to success is not one individual method, but rather consistency. It takes time for even the best marketing strategy to show great results. Create a solid marketing plan built around social media, SEO, AdWords, and video content, and see what results you get!